Citrix has promoted Safi Obeidullah to join the Office of the CTO as Technology Strategist and Field CTO for the Asia Pacific and Japan (APJ) region.
As of January 2020, Safi will commence his new role to lead the company in developing new customer relationships, evangelising the importance of employee experience through flexibility and collaboration and delivering flexible working solutions. Based in Sydney, he will report to Christian Reilly, Vice President and CTO, Citrix.
Safi has over 20 years of experience in IT, primarily focused on end user experience; he has been a key member of the Citrix Australia and New Zealand (ANZ) team for the past nine and a half years, and the last seven as Citrix’s Director of Sales Engineering in ANZ supporting customers to realise their own digital transformation and implement improved employee experience for some of Australia’s largest brands.
Safi Obeidullah, Technology Strategist and Field CTO, Asia Pacific and Japan (APJ), Citrix said: “I look forward to continuing to support our customers and partners, expanding my relationships to markets beyond Australian and New Zealand, helping customers with improved employee experience and flexible working solutions while tackling a new set of technological challenges that are shaping the future of work.”