SPi Global, the market leading content technology enterprise, today announced the launch of its new avatar as Straive. Following many developments in recent years including major acquisitions, new revenue streams and further consolidation of key business divisions, the new brand restates the value proposition of the company.
The rebranding exercise is an amalgamation of several strategic and gradual changes to the visual identity of the company including a new brand color, logo, refreshed website and social channels. The name Straive encompasses the company’s increased focus on AI-driven solutions and signifies the ongoing endeavor to continuously enhance the value that the company brings to its customers, employees and to the community. The new brand logo represents Straive’s commitment to unravel the power of information by “Connecting the Dots”. The refreshed look with Orange as the new brand color represents the wave of innovation and excellence the company brings to its esteemed customers in Research, Education, Ed-Tech, Finance, Real Estate, ESG, Logistics, etc.
Ratan Datta, President and CEO, Straive (earlier known as SPi Global), said, “We have been on a consistent path of growth, expansion and evolution through the years. As an extension of that, we are excited to launch our new brand and visual identity. The rebranding is our pledge to keep evolving in our quest to elevate knowledge to solve the critical problems of our time.”
The company also launched a new brand film and a microsite to mark the brand refresh.