World Backup Day is a commemorative day dedicated to the safeguarding of our data. Celebrated annually by the backup industry and tech industry all over the world, the day serves as an annual reminder for organizations to implement proactive measures to safeguard data and prevent the loss of important information due to owing to cyberattacks, or other unforeseen incidents.
Here is what Balaji Rao, Area Vice President, India & SAARC, Commvault, has to say on World Backup Day celebrated on March 31 every year.
“With the ubiquitous data taking precedence over today’s modernised digital generation, it is imperative for every organisation to holistically safeguard their prized possession. 2022 surfaced as a hot bed of ransomware incidents in India, with attacks ranging from encryption, data theft, distributed denial of service (DDoS), harassment and many more. Moreover, close to 49% of Indian enterprises cited malicious attacks damaging their backup and data recovery, according to the recent Commvault-IDC study. This threat landscape will only continue to further evolve with attacks becoming more aggressive in terms of sophistication and reach.
Data resiliency is plagued by data breaches and becoming a norm in the dynamic business landscape, hence the question now lies in how organizations respond to a particular incident and how quickly they recover from it. As businesses get addicted to modernization of technological capabilities across environments, data resiliency through a comprehensive backup and recovery for hybrid and multi-cloud becomes non-negotiable. To have the highest chance of protection, IT departments must implement enhanced multi-cloud and ransomware protection. It’s that extra element that can take a company’s data from vulnerable to secure. Organisations must also explore the realms of Zero Trust strategy which isn’t just one component like threat detection or recoverability, but a range of technologies working together to create a comprehensive security solution.
This World Backup Day, thus, serves as an annual but timely reminder for businesses to revisit and upgrade their data backup and recovery solutions to ensure the restoration of business operations during a crisis/disaster and be prepared for an unexpected incident. Enterprises must rise to the data guardianship challenge and ensure the data model provides secure, ubiquitous, real-time access to services and data. Data recovery can no longer be a siloed activity. Businesses looking to be relevant will need to understand the role data plays in their organization and to roll out data protection capabilities including data backup speedily to ensure they are able to thrive in their own Datasphere.”