IBM today announced plans to acquire Bluewolf Group LLC. Together Bluewolf and IBM will extend IBM’s analytics, experience design and industry consulting leadership with one of the world’s leading Salesforce consulting practices to deliver differentiated, consumer-grade experiences via the cloud.
Upon completion of this transaction, Bluewolf will join the existing Interactive Experience (iX) practice of IBM Global Business Services to form a deeper consulting capability for clients adopting the innovative Salesforce solutions that transform relationships with their customers.
IBM iX’s deep proficiency in experience design and data integration, combined with the cloud consulting and implementation capabilities of Bluewolf, will uniquely position IBM for both mid-market and enterprise clients in the Salesforce professional services industry, projected at $111 billion.
“There is no question that the consumer-grade experience has emerged as a fundamental element in modern business strategy,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Meeting that expectation defines next-generation differentiation and competitive position, and with Bluewolf, we add expertise to scale that capability to the cloud-based capabilities of Salesforce.”
Upon close of the transaction, as part of IBM iX, Bluewolf will continue to develop solutions around Salesforce industry implementations, with a strong foundation based on Bluewolf’s library of industry-specific assets, accelerators and mutual expertise in the financial services, healthcare, manufacturing, higher education, public sector and new media industries, among others.
The planned acquisition is expected to close in the second quarter of 2016 and is subject to applicable regulatory review and customary closing conditions. Financial details were not disclosed.