Areff will focus on Wipro’s vision for business growth, localization, brand building and significant transformational and modernization engagements with clients in key sectors across the region.
Mohammed Areff has been named Country Head & Managing Director for the Middle East by Wipro Limited, a renowned worldwide information technology, consulting, and business process services organization.
Areff will focus on Wipro’s vision for business growth, localization, brand building and significant transformational and modernization engagements with clients in key sectors across the region. Areff will report to N.S. Bala, CEO – APMEA, Wipro Limited.
Areff is a seasoned executive with over two decades of experience, working for numerous multinationals in the Middle East, where he has led client transformations in a variety of industries.
Areff was most recently the Regional Director of Microsoft Gulf, where he was in charge of driving successful customer outcomes through technology deployments and implementations across multi-cloud environments, leveraging Data and AI, CRM, ERP, Enterprise Security, and incorporating the use of Microsoft’s Productivity and Collaboration tools. He also led teams across multiple industry verticals, specialising in new business and premium cloud solutions from a sales and technical standpoint. Prior to that, Areff had leadership positions at NCR Corporation and Avaya, where he gained substantial experience in the Middle East Managed Services industry.
“The Middle East has been a strategic focus for Wipro for over two decades, and even more so now with its growing demand for comprehensive digital transformation solutions, agility and scale, specialized technology requirements and innovation. I am excited to welcome Areff and am confident that his leadership and deep understanding of this market will lead to greater customer success and enhanced business opportunities that support our growth ambitions in this region,” said N.S. Bala, CEO – APMEA, Wipro Limited.
Mohammed Areff said on the appointment, “I am thrilled to be a part of Wipro and truly admire its culture, spirit of excellence and corporate values. I look forward to help strengthen our client and ecosystem relationships in the Middle East, amplify investments in local capabilities, and continue to drive positive brand perception to enable large scale and sustainable growth for Wipro.”