Home Collaboration Dassault’s 3DEXPERIENCE Platform To Empower Myntra

Dassault’s 3DEXPERIENCE Platform To Empower Myntra


Dassault Systèmes announced that Myntra, India’s largest online platform for fashion and lifestyle, had selected its ‘My Collection for Fashion’ industry solution experience to accelerate its internal and external processes. Myntra as a technology company has always adopted best-in-class solutions and technology innovations to deliver fast-fashion concepts to their online platform. In their effort to expand and grow their in-house fashion brand business, ‘My Collection for Fashion’ will help Myntra streamline their existing processes and increase efficiency through seamless collaboration both internally and externally with their supply chain. The solution will facilitate reduction in time and cost of physical samples and will ensure on-trend products reach online store faster. In addition to this, providing flexibility and decision support at all levels of the company are some of the added advantages that the product offers.

Commenting on this new partnership with Myntra, Bernard Charles, President & CEO Member of Board of Directors, Dassault Systemes, said, “Entire fashion industry is expected to witness a magical transformation in terms of providing real time 3D experience to their customers. On the other side, 3D experience of lifestyle and fashion products and garments will present buyers a never seen before experience to understand the product in-depth. Altogether, implementation of 3D experience will open up a new realistic virtual approach to fashion industry.”

Based on Dassault Systèmes’ 3DEXPERIENCE platform, ‘My Collection for Fashion’ enables teams inside and outside a company to engage more efficiently in social innovation, connected design, seamless collaboration and supply chain coordination. ‘My Collection for Fashion’ provides brands and retailers with a new approach to collaborative innovation and helps them to develop the products consumers love, while improving global efficiencies and speed to market by up to 50 percent.

Expressing his excitement at the partnership, Dr. Chandan Chowdhury, Managing Director-India, Dassault Systèmes said, “The Fashion and lifestyle industry in India is growing rapidly. We are delighted to have Myntra on board as a 3DEXPERIENCE Platform user. Over the years, brands have realized that consumer experiences are becoming the focal point of planning because experiences are bigger than products alone. And it is great to see this leading player set the standards in addressing this critical requirement for world class online business”.

Ganesh Subramanian, Head – New Initiatives at Myntra shared, “We are constantly working towards enhancing our consumer experience by leveraging state-of-the-art technologies and rolling out new initiatives. We are glad to partner with Dassault Systèmes to implement its ‘My Collection for Fashion’ solution, which will help us bring exciting products faster to our consumers leveraging the power of 3D technologies.”

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