Businesses in India spend 52% of their time in identifying the right business partners – both for buying & selling. Tolexo.com, India’s largest online marketplace for business goods & supplies has launched its B2B Ecommerce Mobile App for 47mn SMEs. This is the first step towards building a whole new mobile-focus eco-systemwhich disrupts the way businesses buy & sell currently.
It is also investing $2mn in building the mobile product, framework &technology, to accelerate the development. The company has also hired Gaurav Jain Ex- Engineering Manager for MobileAppsfromSnapdeal, to lead the mobile technologyinitiative.
Buoyed by the fact that its mobile site already has 400,000+businesses using it every month, the company is making the buying experience all the more seamless for B2B buyers and sellers. “We have witnessed consistent growth in the number of users interacting on our mobile site, proving the transition of the traditional businesses to the online way of buying. The further investment in the mobile tech will ensure that we stay ahead of the curve and provide the best user experience to businesses.” said Harsh Kundra, Co-founder, Tolexo.
At present, more than 90% of Tolexo’s customer base includes small and medium businesses, with the maximum traction coming from Tier 2, 3 & 4 cities.
With an increase in the appetite of businesses for convenience & transparency in business buying, coupled with high growth rate of smartphone penetration in India, B2B E-commerce in India is all set to be a $700bn opportunity by 2020 (as per Walmart report). Therefore, leveraging the mobile opportunity is a key focus for Tolexo.
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