Tech Mahindra and Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, have announced the launch of a platform to provide 3D immersive experiences to customers, that will redefine their home-buying experience. This platform is built with the aim to generate images of homes and a complete home environment, in near real manner using photo realism features and capabilities provided by Epic Games’ Unreal Engine 5.
Tech Mahindra’s platform will provide customers with an immersive 3D experience of Mahindra Lifespaces’ newly designed real estate properties. The platform will allow several hundreds of concurrent users to experience the projects in the Metaverse, where they will be able to teleport themselves into their future homes, collaborate remotely with family members and communicate with them to speed up their purchase decisions.
Rajesh Dhuddu, Global Head, Emerging Technologies, Tech Mahindra, said, “For buying new apartment homes, the traditional process has been that customers will visit the project site, look at models of the project and visit /show apartments. With the advancements in Prop Tech, it’s time we disrupted these traditional buying approaches. Metaverse offers an opportunity where potential home buyers can be teleported to their future homes, experience their homes and surroundings fully, even before they are built in the physical world. This makes customers completely sense and experience their new homes, without leaving anything to imagination. The platform built by Tech Mahindra for Mahindra Lifespaces, will provide a first-of-its-kind near-real experience of apartments to end customers, using Epic Games’ Unreal Engine capabilities.”
To support over several hundreds of concurrent users experiencing this remotely and that too in a multiparty environment, Tech Mahindra will leverage its extensive network and infrastructure to build high-fidelity 3D environments using Epic Games’ Unreal Engine 5. This will further be combined with cutting-edge technologies such as Conversational AI (Artificial Intelligence), and NFTs (Non-Fungible Tokens) to enable buying of digital artifacts pertaining to homes.
As part of NXT.NOW framework, which aims to enhance ‘Human Centric Experience’, Tech Mahindra focuses on investing in emerging technologies and solutions that enable digital transformation and satisfy the underserviced and unaddressed needs of customers.