New research from Adobe has revealed that CIOs sit at the center of virtually every major business initiative in today’s digital-first economy, with businesses tapping CIOs to digitally transform their…
Adobe
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Adobe has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion. With more than 3,000 customers and one million users, Workfront…
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Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping…
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Adobe, IBM and Red Hat have formed a strategic partnership to accelerate digital transformation and strengthen real-time data security for enterprises. The intent of the alliance is to help companies…
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Adobe recently launched its Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization…
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New research from Adobe, in partnership with Econsultancy, has found that delivering first-class, personalised customer experiences (CX) is top of mind for businesses in 2019, however the implementation of marketing…
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Adobe to Open Data Science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei. Today’s most successful brands already use data science to personalise experiences and address…
